Essie Ad Campaign
This consumer campaign is selling packages of Essie nail polish palettes that I put together and named according to their’ color-schemes. The products are then being advertised through social media, transit posters, and store displays/package design. In order to stay on brand, I kept the white background and “dripping” polish look, but incorporated my own elements, such as the hands, the spilled color palettes and the props. The store display and packaging was then made with the same simplicity of color and white background in mind for a very graphic look overall.