Fashion Ad Campaign
These ads are a part of a campaign for GC2B chest binders. The product is geared towards female-to-male transgender or non-binary individuals who may not know of or have a safe method of chest binding. Instead of showing the products in a more comfortable setting, the idea of what it would look like without them made a stronger impact. The images showcase some of the brutal consequences of unsafe binding methods, and thus shed light on how important it is to use proper garments. All the bruises were done directly on the models using eyeshadow and are purposefully the brightest parts of a more sickly-looking setting.