Non Profit Ad Campaign
This campaign is for the non-profit organization Project HEAL, which is able to award financial grants to those who need and are seeking treatment for an eating disorder. The campaign was made to be presented as a carousel ad in Instagram as well as a transit poster. Each image points out the physical dangers of an eating disorder toward various internal organs and begins the conversation with the hashtag #WorthIt. This direction was taken to make the audience aware of what they can’t normally see, and isn’t normally spoken about. We all know that an eating disorder can be deadly, but rarely is it explicitly said how.